What's in a name?
Don't forget to pay attention to naming conventions you use in
directories, filenames, and images. Spiders do look at these, and
while some may add more weight than others, every little bit can
make the difference.
Directories
www.mydomain.com/products is not going
to be as good as www.mydomain.com/fly_fishing
if one of your target keywords is 'fishing'.
Filenames
www.mydomain.com/products/product1.htm
is not going to be as good as www.mydomain.com/fly_fishing/fishingrods.htm
if one of your target keywords is 'fishing
rods'.
Images
Finally, image1.gif tells a spider
nothing, while fishing_rod.gif certainly
implies that it has something to do with fishing.
|